By now most people realize that a crappy domain name like xytoi309.com probably is not the best choice for either the company or the new product your are launching. While I am not going to go into the importance of choosing a good company or product name (Hint: xytoi309 is probably not the best) I… Read more.
I just wrote a blog post over at the School that talks about creating pictures for your website. In it I talk about the importance of choosing the best images for your site and how sometimes you have to create your own media. I also talk about some of the important steps that one should… Read more.
Have you ever had one of those times when you wished that you had a microphone to record a conversation you were having? This past weekend I wished that I had hit the record button as I was having a conversation at a party. We are simply talking about what was going on in both… Read more.
When I first launched our website I knew that we needed to have a blog. As the Internet has matured visitors coming to any company’s website are looking for information that is up-to-date and relevant and shows some of the personality of the company. The days where having a “brochure style” website are long behind… Read more.
Ian Cleary a contributing columnist over at the { grow } blog has an interesting post about tools to attract a relevant audience to your blog. He talks about the importance of making sure that the audience is relevant to your site instead of just attracting traffic. He goes on to mention the optimal times… Read more.
Bryan Eisenberg posted an interesting article on his blog about research that Wordstream published about data collected about Adwords conversion metrics. It breaks down 10 industries and shows the conversion rates both on Google search results and the the Google Display Network. Great read if you are at all interested in conversion rates for Google… Read more.
Pratik Dholakiya over at Search Engine Journal has a great article outlining 7 strategies to look at when building links for SEO. Some of the tips include setting up alerts for coining a phrase or producing a resource and then contacting people who use it. He also talks about updating old content on other sites… Read more.
Michael Aagaard over at the Content Verve blog has a great post about understanding Google’s new push for Author Rank. He talks about how this may be a bigger update than even Panda and Penguin. He provides some history about Author Rank and then talks about how this will affect content marketing. He also talks… Read more.
Search Engine Journal has a great round up of tutorials on useful ways that Microsoft Excel can be used for SEO. It talks about the basics for exporting data to Excel to using the data for keyword research and link building. This is a great article written by Ann Smarty that would be useful if… Read more.
Nathan Safran over at Search Engine Watch has a great graphical representation of the changes Google has made to the search results users see. He talks about how the menu bar has changed positions and how the knowledge graph is starting to provide the information users are searching for without needing to leave the results… Read more.
